Comunicación corporativa | Investigación | Docencia y Formación

Institutional Mimicry and Corporate Homogeneity in Large Companies

Large corporations often display striking similarities in their corporate strategies, objectives, and core values. These resemblances are not coincidental but arise from a confluence of institutional, competitive, and cultural factors. This article examines the drivers behind this phenomenon, including the concept of institutional mimicry (or isomorphism), market pressures, the influence of consultants, executive thinking, regulatory … Leer más

Las redes de la vanidad: Reflexiones sobre Facebook, LinkedIn y el ego alimentado en la era digital

Vivimos en una época en la que la tecnología, con todas sus bondades, también nos arrastra a un terreno un tanto pantanoso: el de la vanidad. Si Facebook es el espacio donde se celebra la vanidad de los estilos de vida y el ocio, LinkedIn ha emergido como el templo moderno para alimentar la vanidad … Leer más

David Guardo and the Cantabrian Odyssey: An Approach to the Chinese Market Through a PEST

Introducing «David Guardo: The Cantabrian Quest» into the Chinese market involves a strategic analysis of various factors that could influence its success or challenges. By conducting a PEST analysis, we can assess the Political, Economic, Social, and Technological aspects of launching this Spanish 16-bit retro-style RPG in China. It also requires a thorough understanding of … Leer más

Analyzing Tesla, Inc. Through a PEST Analysis

Tesla, Inc., a pioneer in electric vehicles (EVs), renewable energy, and sustainable transportation solutions, has captured the imagination of both consumers and investors. To gain a holistic perspective on Tesla’s operations and strategies, it is crucial to conduct a PEST analysis, which delves into the Political, Economic, Social, and Technological factors shaping the company’s journey. … Leer más

Environmental Analysis & Influences Assessment

A dynamic in-class activity to analyze the business environment and assess the influences is an excellent way to engage students in a practical understanding of these concepts. Here’s a step-by-step guide to conduct this interactive class activity: Environmental Analysis & Influences Assessment Objective: To understand the various factors that influence a business environment and develop … Leer más