Environmental Analysis & Influences Assessment

A dynamic in-class activity to analyze the business environment and assess the influences is an excellent way to engage students in a practical understanding of these concepts. Here’s a step-by-step guide to conduct this interactive class activity:

Environmental Analysis & Influences Assessment

Objective: To understand the various factors that influence a business environment and develop their analytical skills.

Step 1: Introduction (15 minutes)

The concept of analyzing the business environment and understanding the external environment is crucial for strategic planning. 

Discuss the importance of factors like economics, technology, and socio-cultural aspects in shaping business strategies.

Step 2: Group Formation (5 minutes)

Divide into small groups or pairs. Each group should ideally have 3-4 students to encourage discussion and brainstorming.

Step 3: Factor Assignment (10 minutes)

Check the list of influences in the environment. 

• Economic factors

• Stock market

• Labour market

• Competition

• Government

• Suppliers

• Ecology

• Technology

• Socio cultural factors

• Demographic factors

Each group chooses two factors from the list (e.g., economic factors, competition, technology) that they will analyze during the activity.

Step 4: Brainstorming (15 minutes)

In their respective groups, students should brainstorm and discuss how their chosen factor impacts businesses. 

Think about real-world examples and scenarios.

Step 5: Presentation Preparation (10 minutes)

Ask each group to prepare a short presentation that outlines their chosen factor’s influence on businesses. They should be ready to explain their insights to the class.

  • Describing the chosen factor.
  • Discussing its impact on various types of organizations (e.g., how economic factors affect a small local business vs. a multinational corporation).
  • Providing real-world examples to illustrate the influence.

Step 6: Reflection (10 minutes)

  • Did this activity change your perspective on how external factors impact businesses?
  • What was the most interesting insight from the presentations?
  • How would you apply this knowledge in a real business scenario?


1. Economic Factors:

Economic factors encompass variables like inflation rates, GDP growth, interest rates, and consumer spending. These factors significantly affect business operations and strategic decisions.

2. Stock Market:

The stock market’s performance can influence investor confidence, which, in turn, affects a company’s stock prices and funding options.

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3. Labor Market:

The labor market considers factors such as labor supply and demand, wage levels, and labor laws. These factors impact hiring, compensation, and labor relations.

4. Competition:

Competition analysis involves studying competitors’ strengths, weaknesses, market share, and strategies. It’s essential for market positioning and differentiation.

5. Government:

Government factors include regulations, taxes, trade policies, and political stability. They can create opportunities or challenges for businesses.

6. Suppliers:

Suppliers provide essential resources for a company’s operations. Evaluating supplier relationships and reliability is critical for supply chain management.

7. Ecology:

Environmental considerations include sustainability practices, regulations related to eco-friendliness, and the impact of a company’s activities on the environment.

8. Technology:

Technology factors encompass advancements in digital technology, automation, and data analytics. They can revolutionize industries and require adaptation.

9. Socio-Cultural Factors:

Socio-cultural aspects involve consumer behaviors, cultural norms, demographics, and social trends. Businesses must align with changing societal values.

10. Demographic Factors:

Demographic factors include population age, gender, income levels, and urbanization. These influence target markets and product/service design.

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