dguardo
20 posts
Una mirada integral a las promesas y desafíos de la inteligencia artificial guiada por la inteligencia artificial asistente. En la intersección de la tecnología y la humanidad, la inteligencia artificial generativa (IA) emerge como un campo de estudio y desarrollo que despierta tanto esperanza como preocupación. A medida que estas […]
In the intricate web of modern corporate structure, the flow of communication holds the potential to either fortify or fragment the strategic framework of an organization. The organization of the communications function, therefore, is not a mere operational detail but a strategic asset that determines the efficacy of decision-making processes […]
In his compelling TED Talk titled “The Filter Bubble,” Eli Pariser delves into the intriguing world of personalized online content and its potential impact on our society. Pariser highlights the subtle shift in the way information circulates on the internet, emphasizing the critical role played by algorithms in shaping our […]
Introduction South Africa, often referred to as the “Rainbow Nation,” is a country renowned for its diverse culture, languages, and, importantly, its journey through a turbulent past to a democratic present. Geographically, it’s located at the southernmost tip of the African continent, marked by several distinct ecosystems. The country has […]
Davos, 2024 – En su discurso en la conferencia de Davos, el presidente de la República de Argentina, Javier Milei, lanzó una advertencia contundente sobre los peligros del socialismo y la importancia del capitalismo de libre empresa. Afirmó enfáticamente que “Occidente está en peligro” debido a un cambio ideológico que […]
This article delves into the Reality–Perception Model of Reputation Construction proposed by Aula and Heinonen (2002, 2011), elucidating its four categories through real-world examples. The model offers a nuanced framework to understand the intricate interplay between a company’s actual performance and stakeholder perceptions, providing insights into the dynamics of reputation […]
In the dynamic landscape of 1990, where innovation knows no bounds, we’re thrilled to unveil a modern communication plan that perfectly aligns with the spirit of Apple’s groundbreaking products… In this talk, Steve Jobs discusses the company’s focus on understanding the target customer and product positioning in the evolving workstation […]
In the context of the smartphone industry, where technological advancements and consumer preferences play pivotal roles, employing scenario planning becomes crucial for developing a robust long-term strategy. 1. Identifying Key Strengths Through PEST Analysis: 2. Understanding Historic Evolution: 3. Building Scenarios: 4. Testing Elasticity of Strategies: 5. Implications Assessment:
This approach helps identify competitors with similar characteristics, allowing for a more nuanced understanding of the industry landscape. In the dynamic and competitive landscape of the smartphone industry, understanding strategic groups can provide valuable insights into how companies position themselves and compete. Imagine we want to analyze strategic groups based […]
In the dynamic landscape of startups, establishing a strong brand presence is crucial for success. One powerful tool in your arsenal is branded content — content that not only informs but also resonates with your audience, forging a meaningful connection. Here’s a comprehensive guide to help your startup create compelling […]
FC Barcelona finds itself grappling with reputational challenges across different dimensions. Addressing these issues will be crucial for the club’s resilience, both within the football industry and among its internal and external stakeholders. References: UEFA Investigating Barcelona over Millions of Euros Paid to Former Referees’ ChiefBarcelona’s ‘Barcagate’ Scandal: What Happened […]
Understanding how companies position themselves in the competitive laptop market is crucial for consumers and enthusiasts alike. Applying Bowman’s Strategy Clock to prominent players provides valuable insights into their strategic orientations. Let’s explore how Google Chromebook, Lenovo, HP, MacBook, and MSI strategically position themselves. Google Chromebook: Low Price/Low Value Position […]