La crítica de Naomi Klein en No Logo se centra en cómo las marcas globales y las multinacionales promueven una imagen de diversidad y autenticidad, pero en realidad buscan homogeneizar a los consumidores, especialmente a los jóvenes, con el fin de crear una base uniforme de compradores. Este fenómeno se […]
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Large corporations often display striking similarities in their corporate strategies, objectives, and core values. These resemblances are not coincidental but arise from a confluence of institutional, competitive, and cultural factors. This article examines the drivers behind this phenomenon, including the concept of institutional mimicry (or isomorphism), market pressures, the influence […]
Vivimos en una época en la que la tecnología, con todas sus bondades, también nos arrastra a un terreno un tanto pantanoso: el de la vanidad. Si Facebook es el espacio donde se celebra la vanidad de los estilos de vida y el ocio, LinkedIn ha emergido como el templo […]
Una mirada integral a las promesas y desafíos de la inteligencia artificial guiada por la inteligencia artificial asistente. En la intersección de la tecnología y la humanidad, la inteligencia artificial generativa (IA) emerge como un campo de estudio y desarrollo que despierta tanto esperanza como preocupación. A medida que estas […]
In the intricate web of modern corporate structure, the flow of communication holds the potential to either fortify or fragment the strategic framework of an organization. The organization of the communications function, therefore, is not a mere operational detail but a strategic asset that determines the efficacy of decision-making processes […]
In his compelling TED Talk titled “The Filter Bubble,” Eli Pariser delves into the intriguing world of personalized online content and its potential impact on our society. Pariser highlights the subtle shift in the way information circulates on the internet, emphasizing the critical role played by algorithms in shaping our […]
Introduction South Africa, often referred to as the “Rainbow Nation,” is a country renowned for its diverse culture, languages, and, importantly, its journey through a turbulent past to a democratic present. Geographically, it’s located at the southernmost tip of the African continent, marked by several distinct ecosystems. The country has […]
Davos, 2024 – En su discurso en la conferencia de Davos, el presidente de la República de Argentina, Javier Milei, lanzó una advertencia contundente sobre los peligros del socialismo y la importancia del capitalismo de libre empresa. Afirmó enfáticamente que “Occidente está en peligro” debido a un cambio ideológico que […]
This article delves into the Reality–Perception Model of Reputation Construction proposed by Aula and Heinonen (2002, 2011), elucidating its four categories through real-world examples. The model offers a nuanced framework to understand the intricate interplay between a company’s actual performance and stakeholder perceptions, providing insights into the dynamics of reputation […]
In the dynamic landscape of 1990, where innovation knows no bounds, we’re thrilled to unveil a modern communication plan that perfectly aligns with the spirit of Apple’s groundbreaking products… In this talk, Steve Jobs discusses the company’s focus on understanding the target customer and product positioning in the evolving workstation […]