This article delves into the Reality–Perception Model of Reputation Construction proposed by Aula and Heinonen (2002, 2011), elucidating its four categories through real-world examples. The model offers a nuanced framework to understand the intricate interplay between a company’s actual performance and stakeholder perceptions, providing insights into the dynamics of reputation […]
Monthly Archives: diciembre 2023
4 posts
In the dynamic landscape of 1990, where innovation knows no bounds, we’re thrilled to unveil a modern communication plan that perfectly aligns with the spirit of Apple’s groundbreaking products… In this talk, Steve Jobs discusses the company’s focus on understanding the target customer and product positioning in the evolving workstation […]
In the context of the smartphone industry, where technological advancements and consumer preferences play pivotal roles, employing scenario planning becomes crucial for developing a robust long-term strategy. 1. Identifying Key Strengths Through PEST Analysis: 2. Understanding Historic Evolution: 3. Building Scenarios: 4. Testing Elasticity of Strategies: 5. Implications Assessment:
“In competitive markets, firms need to develop competitive positioning strategies carefully relative to their competitors in order to achieve enduring competitive success.” Michael E. Porter This approach helps identify competitors with similar characteristics, allowing for a more nuanced understanding of the industry landscape. In the dynamic and competitive landscape […]