La colaboración entre Burger King y Dabiz Muñoz, el chef español galardonado y dueño del restaurante DiverXO (con tres estrellas Michelin), ha despertado interés tanto en el sector gastronómico como en el de restauración rápida. Este partnership, que ha permitido a la cadena de comida rápida incorporar productos de alta cocina en su menú, es … Leer más
The partnership between Swiss watchmakers Omega and Swatch has become a defining moment in the luxury and fashion watch industries. In an age where strategic collaborations are increasingly shaping market dynamics, this unlikely alliance has not only redefined the boundaries of both brands but also challenged traditional notions of luxury. Using the strategic group business … Leer más
I would like to share with you three excel files that contains the following databeses extended_scientific_article_databases open_information_institutions marketing_business_databases Best regards,
Large corporations often display striking similarities in their corporate strategies, objectives, and core values. These resemblances are not coincidental but arise from a confluence of institutional, competitive, and cultural factors. This article examines the drivers behind this phenomenon, including the concept of institutional mimicry (or isomorphism), market pressures, the influence of consultants, executive thinking, regulatory … Leer más
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No hay extracto porque es una entrada protegida.