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    • A Contemporary Plan for Apple’s Cutting-Edge Products in 1990
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    • AI-Generated Influencers: The Rise of Aitana and the Future of Social Media
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    • Introducing Meta: a critical analysis
    • “The Impact of Social Media on Local Traditions and Culture: Preservation or Erosion?”
    • Companies’ corporate strategies should involve taking public positions on social issues and political matters
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Volver a Inicio
  • Search
  • Bio
  • Curriculum Vitae
    • Premio UCem al mejor proyecto empresarial
    • Finalistas del concurso Shining Stars of Europe del Parlamento Europeo
    • Estudios realizados
  • Comunicación Corporativa
  • Referencias (ENG)
  • Contacto
  • Temas
    • Videojuegos
    • Deporte
    • Comunicación e Internet
    • Música
  • Strategic Learning Hub
    • A Contemporary Plan for Apple’s Cutting-Edge Products in 1990
    • Analysis of Strategic Groups in the Smartphone Industry
    • Scenarios for a Smartphone Company in a Dynamic Market Landscape
    • Decoding Michael Porter’s Blueprint for Business Triumph
    • AI-Generated Influencers: The Rise of Aitana and the Future of Social Media
    • Unveiling Laptop Market Strategies: A Bowman’s Clock Analysis
    • Energizing the Future: RenovaSolar’s Solar Panel Manufacturing and Installation (Porter’s Five Forces Analysis)
    • Crafting Branded Content for Startups
    • TOMS “One for One” Campaign
    • Parallels: Jesus Christ and Superman
    • Navigating the Chinese Market with ‘David Guardo: The Cantabrian Quest’ – A PEST Analysis Approach
    • Analyzing Tesla, Inc. Through a PEST Analysis
    • Environmental Analysis & Influences Assessment
    • Introducing Meta: a critical analysis
    • “The Impact of Social Media on Local Traditions and Culture: Preservation or Erosion?”
    • Companies’ corporate strategies should involve taking public positions on social issues and political matters
«Audentes fortuna iuvat» – “La fortuna ayuda a quienes se atreven a intentarlo”.
(Virgilio; Eneida, 10, 284)

La crítica de Naomi Klein en No Logo se centra en cómo las marcas globales y las multinacionales promueven una imagen de diversidad y autenticidad, pero en realidad buscan homogeneizar a los consumidores, especialmente a los jóvenes, con el fin de crear una base uniforme de compradores. Este fenómeno se […]

La Homogeneización detrás de la diversidad: Crítica a la Iniciativa …

Databases for academic research in the field of Marketing, Communication and Business

I would like to share with you three excel files that contains the following databeses extended_scientific_article_databases open_information_institutions marketing_business_databases Best regards,

Databases for academic research in the field of Marketing, Communication …

Protegido: Crisis Management in the Digital Age and the Dynamics Between Legal and Communication Teams

No hay extracto porque es una entrada protegida.

Protegido: Crisis Management in the Digital Age and the Dynamics …

Institutional Mimicry and Corporate Homogeneity in Large Companies

Large corporations often display striking similarities in their corporate strategies, objectives, and core values. These resemblances are not coincidental but arise from a confluence of institutional, competitive, and cultural factors. This article examines the drivers behind this phenomenon, including the concept of institutional mimicry (or isomorphism), market pressures, the influence […]

Institutional Mimicry and Corporate Homogeneity in Large Companies

Vivimos en una época en la que la tecnología, con todas sus bondades, también nos arrastra a un terreno un tanto pantanoso: el de la vanidad. Si Facebook es el espacio donde se celebra la vanidad de los estilos de vida y el ocio, LinkedIn ha emergido como el templo […]

Las redes de la vanidad: Reflexiones sobre Facebook, LinkedIn y …

Protegido: Year-long Corporate Communications Plan Gantt Chart

No hay extracto porque es una entrada protegida.

Protegido: Year-long Corporate Communications Plan Gantt Chart

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