La colaboración entre Burger King y Dabiz Muñoz, el chef español galardonado y dueño del restaurante DiverXO (con tres estrellas Michelin), ha despertado interés tanto en el sector gastronómico como en el de restauración rápida. Este partnership, que ha permitido a la cadena de comida rápida incorporar productos de alta […]
The partnership between Swiss watchmakers Omega and Swatch has become a defining moment in the luxury and fashion watch industries. In an age where strategic collaborations are increasingly shaping market dynamics, this unlikely alliance has not only redefined the boundaries of both brands but also challenged traditional notions of luxury. […]
La crítica de Naomi Klein en No Logo se centra en cómo las marcas globales y las multinacionales promueven una imagen de diversidad y autenticidad, pero en realidad buscan homogeneizar a los consumidores, especialmente a los jóvenes, con el fin de crear una base uniforme de compradores. Este fenómeno se […]
I would like to share with you three excel files that contains the following databeses extended_scientific_article_databases open_information_institutions marketing_business_databases Best regards,
Large corporations often display striking similarities in their corporate strategies, objectives, and core values. These resemblances are not coincidental but arise from a confluence of institutional, competitive, and cultural factors. This article examines the drivers behind this phenomenon, including the concept of institutional mimicry (or isomorphism), market pressures, the influence […]