Comunicación corporativa | Investigación | Docencia y Formación

A Contemporary Plan for Apple’s Cutting-Edge Products in 1990

In the dynamic landscape of 1990, where innovation knows no bounds, we’re thrilled to unveil a modern communication plan that perfectly aligns with the spirit of Apple’s groundbreaking products… In this talk, Steve Jobs discusses the company’s focus on understanding the target customer and product positioning in the evolving workstation market. He emphasizes the emergence … Leer más

Parallels: Jesus Christ and Superman

In the vast tapestry of human storytelling, few figures have left as profound an impact as Jesus Christ and Superman. While these two figures hail from vastly different origins – one religious and the other rooted in popular culture – the commonalities that they share continue to captivate the human imagination. Whether seen as symbols … Leer más

David Guardo and the Cantabrian Odyssey: An Approach to the Chinese Market Through a PEST

Introducing «David Guardo: The Cantabrian Quest» into the Chinese market involves a strategic analysis of various factors that could influence its success or challenges. By conducting a PEST analysis, we can assess the Political, Economic, Social, and Technological aspects of launching this Spanish 16-bit retro-style RPG in China. It also requires a thorough understanding of … Leer más

Analyzing Tesla, Inc. Through a PEST Analysis

Tesla, Inc., a pioneer in electric vehicles (EVs), renewable energy, and sustainable transportation solutions, has captured the imagination of both consumers and investors. To gain a holistic perspective on Tesla’s operations and strategies, it is crucial to conduct a PEST analysis, which delves into the Political, Economic, Social, and Technological factors shaping the company’s journey. … Leer más

Environmental Analysis & Influences Assessment

A dynamic in-class activity to analyze the business environment and assess the influences is an excellent way to engage students in a practical understanding of these concepts. Here’s a step-by-step guide to conduct this interactive class activity: Environmental Analysis & Influences Assessment Objective: To understand the various factors that influence a business environment and develop … Leer más

Introducing Meta: a critical analysis

In a world where the digital landscape is constantly evolving, one name has once again taken center stage: Mark Zuckerberg. The tech mogul’s announcement of Meta, a groundbreaking rebranding of his social media empire, has sent shockwaves throughout the tech industry and beyond. But what exactly does this transformation entail, and what are the implications … Leer más